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Best Content of the Week
Most trainers can probably relate to the frustration of fielding client questions about hormone problems that don't exist. If that's you, you'll love this week's best podcast with Nikki Naab-Levy and Abby Langer about BS diet trends and hormones. I found myself vigorously nodding my head in agreement and wanting to chime in with my two cents.
—Esther Avant
Best Article
How the Friendship Formula Can Enhance Your Fitness Business -- Alex McBrairty, tonygentilcore.com
You're in the people business. If clients know, like, and trust you, they're more likely to stick around. The "liking" part boils down to a little thing Alex McBrairty calls the Friendship Formula. This useful, entertaining article will help you excel at it.
— Shane McLean
Best Video
Avoid These Strength Coach Business Mistakes -- Zach Even-Esh
Zach Even-Esh has done a lot right. If he hadn't, he wouldn't be as successful as he is. But he's still made mistakes. This week's video is a raw look at a handful of mistakes he's made, what they cost him, and what he's learned.
— Esther Avant
Best Social Media Post
Posted by The Prehab Guys on July 20, 2021
Neuromuscular control, mobility, strength, and power—according to The Prehab Guys, these are the four pillars of long-term fitness. Key words: long term. The fitness industry can be so focused on fat loss, quick fixes, and fad diets that it overlooks longevity, quality of life, and simply being able to do the things you love for the long haul. Check out this detailed post for more.
— Christina Abbey
Best Podcast
Calling BS on Diet Trends and Hormones -- Nikki Naab-Levy with guest Abby Langer, Results Not Typical
Abby Langer is the queen of telling-it-like-it-is when it comes to nutritional pseudo-science. In this animated discussion, Langer takes aim at some of the most prominent myths and misconceptions in nutrition today. One trend in her crosshairs: eating for "hormonal balance"—fueled by Instagram fraudsters and underqualified diet-book authors. Langer also calls out bogus food allergy tests and has some choice words for the unscrupulous commoditization of menopause. You'll be informed and entertained. Just don't listen with your children!
— Mike Howard
More Great Fitness Content
Equity, Diversity and Inclusion in the Fitness Industry -- Katrina Pilkington, ACE
How to Schedule and Program Triathlon Training -- Phil Daru & Natasha Van Der Merwe
The Importance of Working ON Your Business -- Jess Freeman
How to Build a Profitable Business and Not Be a Slave to It -- Alex Connor with guest Brad Davis, Roar Knowledge
Having the Confidence to Publish -- Chris Kershaw with guest Shane McLean, Heavy Metal Strength Coach
