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Best Content of the Week

"It depends."

It's the frustrating, albeit correct, answer to almost any fitness-related question. Before the professional can provide an accurate answer, he must ask another question:

"What is the goal?"

Once he has this context, the fitness professional can give a recommendation that is not only "correct" according to the scientific literature, but also correct with regard to what will truly help this client succeed.

In this week's top pick, Andy Galpin explains what really matters, for real people, in the real world.

— Dani Singer

Movement Capacity, Fidelity, and Variability -- Jonathan Pope and Craig Weller, Robertson Training Systems

Jonathan Pope and Craig Weller train special operators whose lives depend on how well they move, react, and adapt to what's thrown at them. So when they talk about movement, the rest of us should listen. In this article, they offer tips on how you can apply what they've learned from training members of elite military units. As they explain, the goal isn't simply to move well, as important as that is; it's also to develop long-term resilience.

— Shane McLean

Best Video

Camera Presence and Filming Videos -- Pat Flynn

If you've previously been reluctant to use videos as part of your social media strategy, recent events have probably caused you to rethink that. (Even if you're not yet acting on it.) Like anything new, you'll get better with time and practice. You'll notice that this week's best video is set up to begin at the eight-minute mark. That's where Pat Flynn shows you the most important ways to improve your camera presence and, by extension, the power of your message.

— Esther Avant

Best Social Media Post

Are you good enough to let yourself fail? Or are you looking for the "easy way out"? Jonathan Goodman, founder of the PTDC, encourages us to play the long game and never lose sight of the endgame.

— Christina Abbey

Best Podcast

Stories and Lessons from a Veteran Personal Trainer -- Phil Learney and Stuart Aitken, Lift the Bar Podcast

— Mike Howard

More Great Fitness Content 

Note to Self: F*** the Haters -- Adam Bornstein, Born Fitness

How to Create Home Workouts for High-Performance Clients -- Mylan Clairmont, the PTDC

How Fitness Will Change Forever -- Jason Khalipa and David Tao, BarBend

What’s the Opposite of Diet Perfectionism? -- Josh Hillis, losestubbornfat.com

Five Things I Was Never Told in Personal Training School -- Mark Coles