[The Best] Why the Soft Skills of Coaching Matter, and More

Discover why you should try harder at soft skills, how to do reps for better results, why we should stop hating on keto, and expert tips for building your fitness business.

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Best Content of the Week

It's not just what you do, but how you do it. That's this weeks' theme, starting with Tony Gentilcore's new article about the soft skills of coaching—like communication, empathy, and your ability to motivate your client. The most successful trainers with the happiest clients know these skills are just as important as their programming. Plus: How to do reps for better results, why we should stop hating on keto, and expert tips for building your fitness business.

— Esther Avant

Best Article

Why the Soft Skills of Coaching Matter -- Tony Gentilcore, tonygentilcore.com

All the advanced programming knowledge in the world means nothing if the client in front of you doesn't buy into you and your program. That's why the soft skills of coaching matter. Read Tony's article to learn more about what they are and how to get better at them.

— Shane McLean

Best Video

Do This to Improve Every Workout -- Ali Fucio

This tip is simple. So simple you might wonder how Ali could fill 5 minutes talking about it. Then you watch the rest of the video ... and realize you've been doing reps wrong this whole time. Click play to learn how to do reps for better results (without changing anything about your programming).

— Esther Avant

Best Social Media Post

Posted by Dan Feldman on Thursday, February 4, 2021

With keto backlash in full swing, it can be tempting to encourage everyone to eat carbohydrates. After all, we want everyone to know the benefits of carbs, and that they don't have to cut carbs to lose weight. But we also need to understand that what works for one person might not work for another. And for some, a low-carb or keto diet can work. As Dan states in his post, "Just as we shouldn’t demonize carbs, we shouldn’t demonize low-carb⁣ diets."

— Christina Abbey

Best Podcast

Aligning Your Values to Attract an Amazing Team -- Michael Keeler with Ashley Selman, Business For Unicorns

Ashley Selman is one of the best in the biz at building fitness businesses. In this episode, she and Michael share industry predictions. Ashley reveals the secrets behind her incredible retention rates and gives hiring strategies. She emphasizes the need for clear vision, communication, and aligning values. She explains her collaborative approach to personal development and creating bonding experiences both inside and outside the workplace.

— Mike Howard

Dani and Esther

Dani Singer is a nationally certified personal trainer and nutrition coach based in Baltimore, Maryland. As CEO & Director of Fit2Go Personal Training, he specializes in helping busy professionals make fitness practical. Dani also serves as a fitness expert for national publications such as Reader's Digest, Muscle & Fitness, and SHAPE Magazine. Keep up with Dani and his team on Facebook and the Fit2Go website. Esther Avant is a certified personal trainer, nutrition coach, mom, and military wife who coaches women online. As the owner of Esther Avant Wellness Coaching and founder of the Gone For Good weight loss program, she specializes in helping do-it-all women lose weight and keep it off by making exercise and nutrition fit their lifestyles, not the other way around. You can find her at www.estheravant.com, on Instagram, and on Facebook.