We asked seven well-known fitness pros how they went from zero to thousands of enthusiastic readers and followers. Behind each big audience is a great story.

What can you learn about marketing from a 20th-century campaign to sell cough medicine? That it pays to sell pain.

From Jon: Each Sunday The PTDC publishes a list of the top articles from around the web in 4 different categories: General Health, Fat Loss, Strength Training, and Career.

If you regularly discuss testosterone, thyroid hormones, and adrenal problems with your clients, here’s what you need to know … and why you may want to avoid the topic altogether.

From Jon: Each Sunday The PTDC publishes a list of the top articles from around the web in 4 different categories: General Health, Fat Loss, Strength Training, and Career.

The highly motivated client presents a challenge we’re rarely prepared for. Here’s how to help that client succeed before burnout or injury derail your program.

From Jon: Each Sunday The PTDC publishes a list of the top articles from around the web in 4 different categories: General Health, Fat Loss, Strength Training, and Career.

Many fitness pros want to share their knowledge by writing. Here’s what happened when a fitness writer decided to use her knowledge by training.

With the help of a good voice teacher, the author learned how to make the most of what he has as a singer, and how to help his clients get the best possible results for themselves.

From Jon: Each Sunday The PTDC publishes a list of the top articles from around the web in 4 different categories: General Health, Fat Loss, Strength Training, and Career.