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The Obvious Choice

with Jonathan Goodman, Ren Jones, and Amber Reynolds
Forget becoming an influencer.

This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. 

No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. 

Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.

New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.

Recent Episodes

What Are My First Steps in Creating My Online Training Business?

In this episode, Amber and Alex dive into the very first steps you should be taking when creating your online training business—they may not be the ones you're thinking!

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How to Set Up Your Social Media Profile for Success

In this episode, Amber and Alex help you with the key components of setting up your social media profile for business visibility and lead generation.

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How and When Do I Raise My Prices?

In this episode, Amber and Jason discuss strategies around not only how to raise your prices, but when you should look at doing it.

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How Do I Coach a Demographic That Isn't Me?

In this episode, Amber and Ren dive into what steps you can take to learn about and attract a demographic you may not be a part of.

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Why Would Anyone Work with Me vs. Another Big-Name Coach

In this episode, Jon and Amber tackle the big impostor syndrome issue of why a client would want to work with you over another online trainer.

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How to Generate Ideas That Your Ideal Clients Care About

In this episode, Jon and Amber talk about how to generate ideas for content creation—and present them to your ideal clients.

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How to Move Your Business into a Hybrid Model

In this episode, Jon and Amber talk about transitioning your business into a hybrid model and why Jon hates the term "hybrid" (even though he created the term).

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How to Save Refund and Cancellation Requests

In this episode, Jon and Amber talk about how to be proactive so you’re less likely to get refund requests and how to handle them if they do happen.

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How to Re-Engage Clients Who Ghost

In this episode, Jon and Amber talk about why clients ghost you in the first place and how to bring them back to being active clients.

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