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The Obvious Choice

with Jonathan Goodman, Ren Jones, and Amber Reynolds
Forget becoming an influencer.

This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. 

No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. 

Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.

New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.

Recent Episodes

Why Would Anyone Work with Me vs. Another Big-Name Coach

In this episode, Jon and Amber tackle the big impostor syndrome issue of why a client would want to work with you over another online trainer.

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How to Generate Ideas That Your Ideal Clients Care About

In this episode, Jon and Amber talk about how to generate ideas for content creation—and present them to your ideal clients.

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How to Move Your Business into a Hybrid Model

In this episode, Jon and Amber talk about transitioning your business into a hybrid model and why Jon hates the term "hybrid" (even though he created the term).

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How to Save Refund and Cancellation Requests

In this episode, Jon and Amber talk about how to be proactive so you’re less likely to get refund requests and how to handle them if they do happen.

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How to Re-Engage Clients Who Ghost

In this episode, Jon and Amber talk about why clients ghost you in the first place and how to bring them back to being active clients.

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How to Price Your Packages

In this episode, Jon and Amber help make pricing your coaching packages less stressful and show how to build your confidence around your pricing.

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How to Create a Package That Sells

In this episode, Jon and Amber help you change the way you think about creating your coaching packages so they are easy to sell.

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How to Be the Coach Clients Choose

In this episode, Jon and Amber talk about how to be the first person your ideal client thinks of when they're ready to tackle their health and fitness goals.

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Where to Find the Perfect Online Clients

In this episode, Jon and Amber talk about how to find clients for your online training business with free and paid avenues.

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50k Followers, 30 Days! 

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