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The Obvious Choice

with Jonathan Goodman, Ren Jones, and Amber Reynolds
Forget becoming an influencer.

This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. 

No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. 

Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.

New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.

Recent Episodes

(OTP#69) How to Turn Public Criticism into Sales

Every online trainer will have disappointed clients who post negative feedback. Your goal is to turn that criticism into sales.

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(OTP#68) How to Be a Content-Creating Machine

Here are the best ways to generate ideas for fitness content, focus your message, and publish your content on social media.

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(OTP#67) How Melissa Shevchenko Had Her First $9500 Month Online from Challenges

In this episode Jonathan sits down with Melisa Shevchenko to talk about how she has built a successful and highly profitable online training business utilizing challenges.

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(OTP#66) Jim Gazzale's $1,500, One-New-Client-A-Week Method

In today's episode, Jonathan speaks to Jim Gazzale about his method for gaining new clients in his online coaching business and how he has raised his prices incrementally.

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(OTP#65) Overcoming Fears of Rejection in Online Training

Nobody likes to be rejected or see their service criticized. Here's how to understand why it's happening, and how to deal with it.

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(OTP#64) What to Do When Other Trainers Steal From You

It's always upsetting when someone steals your intellectual property. Here's how to know when to let it go and when to take action to stop it.

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(OTP #62) Preparing for When You Strike Gold

Even the most successful people only strike gold once or twice. Here's how to be ready for the moment when your thing becomes the thing.

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(OTP#63) How to Simplify Your Online Business in 2021

In this episode our panel talks about the power of simplifying your business and how you can do this in 2021.

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(OTP #61) What Your Clients Are Really Paying For (When Information Is Free)

Clients pay for your unique skills and personality. That's what they value, and what they can't get for free.

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