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The Obvious Choice

with Jonathan Goodman, Ren Jones, and Amber Reynolds
Forget becoming an influencer.

This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. 

No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. 

Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.

New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.

Recent Episodes

(OTP#51) How to Deal with a Negative Client

Carolina and Amber discuss the most common types of negativity issues and how to deal with them by listening carefully and asking the right questions.

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(OTP#50) Three Marketing Principles for Great Success

The group talks about establishing yourself as an expert, attracting your ideal clients, and forging partnerships with related businesses.

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(OTP#49) Why People Pay for Fitness When They Could Get It for Free

The team talks about opportunities in the global health and fitness industry, and why focusing on a niche market is the key to success.

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(OTP#48) The 13 Steps to Successful Online Training Sales

Persuasion is not what you think. A successful sales call sells the future, not your product.

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(OTP#47) The Ethics of Online Training

The crew discusses the client confidentiality, how to build rock-solid trust with your clients, and the foundational ideas of online training.

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(OTP#46) Choose the Best Package Type for Your Business

How do coaches actually get more people to sign up? The "secret" is that there are no secrets, just these two tried-and-true strategies.

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(OTP#45) The Hybrid Training Business Model

The time to create the training model you want is NOW. The gang talks ins and outs of the hybrid model, and how embracing it can help you reach more clients and cultivate a life of freedom.

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(OTP#44): How to Stop Making Excuses and Grow Through Hardship

Don't give yourself the easy way out! When you commit yourself to finishing what you start, you find opportunity in the challenges.

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(OTP#43): The Danger of Comparing Yourself to Other Online Trainers

A revealing discussion of how we compare ourselves to others, the growth that comes from making mistakes, and how to succeed on your own terms.

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50k Followers, 30 Days! 

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The goal of each 5-Reps email is to share the most industry experience per word on the web. While my articles and social media posts allow me to explore one idea, these emails will cover a wider range of topics and also feature other industry leaders.
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