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The Obvious Choice

with Jonathan Goodman, Ren Jones, and Amber Reynolds
Forget becoming an influencer.

This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. 

No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. 

Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.

New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.

Recent Episodes

(OTS#26) How to Be More Efficient by Knowing What to Automate and Delegate

In this episode, the gang talks about automation and delegation. This process necessarily means setting your ego aside to make your program more efficient. Making assumptions about what clients want from you can lead to constraining yourself when you should be delegating.

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(OTS#25) The Secret to Scaling Your Online Business Beyond 10 Clients

After sharing their favorite nature stories, the gang discusses how to keep up your momentum when scaling up your online trainer business. Are you digging deep into your conversations with your clients? Listen now to hear the secrets to gaining confidence so that you can become a more successful online trainer.

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(OTS#24) How Firefighter Alex Harriman Made $6,578 Online Training Between Shifts

Alex Harriman started online training as a side gig between shifts as a fulltime firefighter. After the birth of his son in 2017, his priorities changed. In this episode, Jonathan talks with Alex about how the Online Trainer Academy Level 2 helped him learn how to focus his energy and prioritize his time, leading to major results and more money.

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(OTS#23) How to Use Money to Buy a Better Life

In this Episode Jon shares his favorite essay on money. Making money can often cost you in terms of stress and overall well-being. Will more of it really make you that much happier? Jon shares some honest advice about living a life of joy and meaning. This is a special episode that shouldn’t be missed.

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(OTS#22) How to Optimize Your Process to Add Value and Increase Client Retention

In this episode, Jonathan, Ben and Carolina define “optimization,” and discuss why it can be so effective. With a few simple tips, you can learn to anticipate your clients’ needs and become proactive in your business’ client retention.

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(OTS#21) How to Help Clients Follow Through for Big Results

In this episode the team invites Amber in to discuss how to keep your clients going. Is it your fault? What can you do differently? Also, Jonathan discusses a terrible experience he had as a guest on another podcast, and how that was an example of how not to treat people.

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(OTS#20) Convert More Clients by Understanding These Two Things

Today, Carolina, Ren, and Jonathan dive deep into why emotions play such a big role in any business and why you should understand what your client wants to change about themselves before you start working with them.

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(OTS#19) The Secret to High Quality Online Assessments

Jonathan, Carolina, and Ren talk about the secret to high-quality online assessments and how to do them without fancy gym equipment! They also clear common misconceptions that you might have about the topic.

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(OTS#18) How to Price Online Training for Max Profit and Max Clients

How much should you charge for max profit and max clients? Jonathan, Carolina, and Ren talk about creating business models that sell for maximum profits and how you can create wealth on top of paying the bills.

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