This episode marks the seven year anniversary of Jonathan’s premiere online training program, so he celebrates the occasion by discussing how he built it from the ground up. The team covers how to avoid comparing yourself to others and what matters more than a big budget.

The Obvious Choice
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.
Recent Episodes
The gang discusses how to acquire new clients via Facebook groups. The advice is as simple as you’d expect: Ultimately, focus your energy on quality engagement.
The gang offers insider tips for naming your Facebook group, fostering engagement, spreading the word, and increasing your followers
Carolina and Amber lead the conversation by discussing inappropriate social media posts, how to define your boundaries, and how women can protect both their safety and business. The guys issue a call to action for all dudes.
What if my clients cannot afford my training? Jonathan and Ren share personal stories on the subject, and the couple agrees on what is the best approach for making the biggest impact.
The gang discusses the steps to fostering an effective support system for your business. Finding the right people to broadcast your service is uncannily easy, and all three of our hosts share stories that show how taking a few simple steps can make a world of difference.
Jonathan Goodman talks with Jesus Acuna, a gym owner who has made record profits by fundamentally shifting his business model to reflect a changing economy
Life has a tendency to shift your focus toward other people, and while that may be important, your number one priority should be on yourself, fitness trainer or not. Like building a strong core, everything starts from its foundation, so to make others stronger, you have to make yourself stronger first.
The gang discusses what to look for in a partnership, the biggest mistake to avoid at all costs, and stories that illustrate how to utilize true engagement to generate business.