When this San Diego runner suffered an injury, she realized it wasn’t a setback. It was an opportunity.
The Obvious Choice
This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom.
No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.
Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.
New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.
Recent Episodes
Identifying the right fitness niche is easy—once you realize that the best customers are the ones you’ll want to work with.
When this busy mother of three decided to start her own business, a few key habits helped her stay on track.
Are you putting in lots of hours for minimal results? You may be focused on the wrong things. Learn to put your time to better use with this simple strategy.
Hard work is important, but not enough. If you want to build a successful personal training business, here’s what else you have to do.
Work smarter (not harder) with this highly productive trainer’s tips.
This quick, easy social media strategy helped one trainer build a robust client roster in just 30 minutes a day.
Start with what you want, and work backward.
Stop focusing on the money you want, and finally make the money you need.