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The Obvious Choice

with Jonathan Goodman, Ren Jones, and Amber Reynolds
Forget becoming an influencer.

This podcast is for people searching for a simpler way to make more money, help more people, and have more freedom. 

No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human. 

Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that’s lost its way.

New episodes ship out Mondays and Wednesdays, along with short, business hotseats every Friday.

Recent Episodes

The Reason Smart Trainers Fail at Business

Ready to move your personal training online but not sure how? Learn business 101 to make it happen.

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A Surefire Way to Stand Out from the Crowd

Attracting consumer attention in the fast-growing fitness industry can be tough—unless you understand a few key strategies.

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How to Spot a Need in Your Fitness Market

When this San Diego runner suffered an injury, she realized it wasn’t a setback. It was an opportunity.

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Find Your Target Market with This Simple Question

Identifying the right fitness niche is easy—once you realize that the best customers are the ones you’ll want to work with.

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Four Daily Rituals to Stay Focused on Your Goals

When this busy mother of three decided to start her own business, a few key habits helped her stay on track.

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Get More Done with This Time-Saving Tip

Are you putting in lots of hours for minimal results? You may be focused on the wrong things. Learn to put your time to better use with this simple strategy.

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Avoid This Business Mistake Most Good Trainers Make

Hard work is important, but not enough. If you want to build a successful personal training business, here’s what else you have to do.

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Three Easy Ways to Take Back Your Time

Work smarter (not harder) with this highly productive trainer’s tips.

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Get More Clients in Just 30 Minutes a Day

This quick, easy social media strategy helped one trainer build a robust client roster in just 30 minutes a day.

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50k Followers, 30 Days! 

I recorded a podcast sharing the simple way I did it. Focused growth periods can be effective (with the right efforts). Enter your email below for the recording.
The goal of each 5-Reps email is to share the most industry experience per word on the web. While my articles and social media posts allow me to explore one idea, these emails will cover a wider range of topics and also feature other industry leaders.
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